What’s on this dashboard
Four charts. All of them count subscriptions that ended, and all are activity: each value covers the period it sits in.
Everything here is dated on the termination date.
Terminations
A subscription that ended and was not replaced. This is real churn.Plan changes
The old half of an upgrade or a downgrade: the subscription ended because a new one took its place.Churned customers
How many customers the churn represents, counted once per plan and currency. Customers whose only endings were plan changes are not in it.Reading the churn details table
Filters
⚠️ There is no granularity selector here. The trend is always monthly.
What’s not included (for now)
- Money. This counts subscriptions, never the revenue lost. For that, read Churn and Contraction in MRR.
- A customer churn rate. The report counts subscriptions. Use the customer-still-active column to work out how many customers you truly lost.
- Weekly or daily trends. The trend chart is monthly only.
Common questions
A customer upgraded. Does that show as churn?
A customer upgraded. Does that show as churn?
No. It adds one to plan changes here and one to plan changes on New subscriptions. The by-plan churn chart leaves plan changes out entirely.
Does this match MRR churn?
Does this match MRR churn?
Not line for line. This page counts subscriptions, MRR measures money. They also classify one case differently: an ending that leaves the customer with other live subscriptions is a termination here, but contraction in MRR.
How many customers did we actually lose?
How many customers did we actually lose?
Read churned customers, then check the customer-still-active column. A customer who ended one of several subscriptions is not a lost customer.
A subscription reached its end date. Is that churn?
A subscription reached its end date. Is that churn?
Yes. The details table labels it a scheduled end rather than a manual termination. Both reduce your base.